Rovio, the makers of Angry Birds set to get acquired by SEGA for $1 billion

by

RovioThe game development company from Finland is a name many if not all of us are familiar with. Angry Birds, their super-popular single-player game that took the world by storm. Angry Birds has been a favorite part of many of us’ childhoods, and current reports suggest that developer Rovio has SegaJapanese game developer.

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Billion Dollar Deal Between SEGA and Rovio

In a recent report published by a renowned business journal, wall street journalIt is said that Finland’s Rovio was almost acquired by Japanese game maker SEGA for nearly $600 billion. 1 billion dollars. This came as a surprise to many, given that the Angry Birds franchise is no longer in its prime and is far from what it was in the past decade.

SEGA acquires Rovio Angry Birds, SEGA Singapore
Image via SEGA

Rovio has also attempted to expand the Angry Birds universe with follow-up films and media series, but it remains in the zone between success and failure. However, SEGA may be looking beyond that and may be planning to acquire the company, leverage the brand to market games and publish games through Rovio itself. Given that Rovio already has experience dealing with mobile games, this is probably the case.

It’s not the first time this year that the company has tried to acquire Rovio. January 2023, Playtica, a company from Israel tried to acquire the company for about $738 million, but the deal never went through. The next deal comes from Sega, the current deal, and it looks like the current deal is almost done.

last thoughts

Rovio Russia Google Play
Image via Rovio

Once the deal is done, Sega could revitalize Rovio because it’s one of the most respected game companies in the world. It might be the best decision from both companies’ perspectives. But what will happen in real time remains to be seen, and as fans we wish nothing more than a success for this deal.

Have you ever played games on Rovio or SEGA? What are your thoughts on the acquisition of Angry Birds maker Rovio by SEGA? Let us know in the comments below!

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